Rider ÔDay ZeroÕ
Day Zero is the day the taps run dry. The day humanity runs out of water. Designed in collaboration with the fashion students of Central Saint Martins, this collection takes inspiration from the threat of water shortages in our changing world. Un-dyed materials are paired with fabrics that have been sustainably dope dyed or digitally printed, drastically reducing the water used to create this collection. The Future Rider takes on new meaning with this vision of the future. The super-light design and shock-absorbing outsole step straight out of the '80s and into a more sustainable and conscious future.