Dr. Martens + Pleasures Jorge Mule-12

SUBCULTURAL GIANTS COMBINE FOR A DIY INSPIRED COLLABORATION.

Two brands synonymous with music subcultures collaborate again for a release that celebrates the 90s grunge slacker attitude and DIY approach.

Founded in LA in 2015 by Alex James and Vlad Elkin, PLEASURES is a brand steeped in music, including grunge, metal and punk. Exploding on to the streetwear scene with pieces intimately connected to and inspired by the co-founders’ life, passions, and obsessions. Not afraid to poke fun or push for controversy. All to remain authentic and progressive. PLEASURES is a natural fit for Dr. Martens, who have been part of the DNA of music subcultures, including 70s Punk and 90s Riot Grrrl.

For this drop, Alex has drawn upon the do-it-yourself attitude of the 90s zine culture and channelled it into an easy- going sandal. The PLEASURES Jorge imagines the classic mule resulting from a cut-up shoe. As Alex put it, “Just chop the back off”. An ode to extreme comfort in soft black Nappa leather and chilled out Vibe sole. Completed with embroidered PLEASURES script as if signed by Alex himself.